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AOPA-Retrospective 1.0 Launch Newsletter (Vol. 1 No. 2)

26 November, 2024

Artwork Single Page Reveal

Click to see video tour of the Artwork Single page of Retrospective 1.0 on YouTube.


Weeks to Launch: 9


Welcome to the second AOPA-Retrospective 1.0 Launch weekly newsletter! Last week, I introduced you to the visual design; if you missed it be sure to click here.

This week, I’ll take you on the first of a two-part deep dive into the Artwork Single page. As the name implies, I’m referring here to the page that presents a single work of art.

The artwork is at the core of an artist’s and AOPA’s vision, so naturally this page is kind of a big deal.

Excited about the launch? Spread the word, get your friends to sign up here!


What is the Artwork Single Page?

The Artwork Single page presents a flexible mix of:

  • audio-visual documentation
  • descriptive information
  • related texts
  • exhibition history
  • any manner of ephemera

The page can adapt to displaying only the absolute minimum—simply a title, year, and image, for example—or expand to gather complete information about an artwork, pulled from our many data fields (more on this below).

Ok. Now get ready, I’m going to deliver some of the technical stuff about how the Single Artwork page happens. Don’t worry, I’ll go easy on you, and I’m sure you’ll end up with a better understanding of AOPA-Retrospective 1.0 and the foundation on which it’s built.

Read on and I’ll share with you what makes it come to life!

Graphic storyboard for the Artwork Single template showing the work of Karen Trask.


Under the hood of the Artwork Single page

Let’s start the lesson here:

The Artwork Single page is…

  1. entirely generated by inputting content into a series of data fields…
  2. that content is delivered to a pre-programmed template…
  3. and then it is displayed for the user in the Artwork Single webpage.

Montage showing screen captures of the data fields, programming code and webpage output for an artwork’s measurements.

So, for example, you enter the title, year, medium and an image of an artwork in a form, and, BINGO!, you’ve got your artwork page using the proper graphic look and feel of the website.

This system is called a “content management system” (CMS). AOPA’s platform is built on the WordPress CMS, which you might recognize. It’s different, and we would argue better, than what-you-see-is-what-you-get site builders like Squarespace, which require users to create each page manually.

The choice to use a CMS to build the Retrospective platform was not taken lightly. It has required considerable effort and cost to realize. However, we are confident that the advantages that it affords makes it the best option for the services AOPA offers its artists. Here’s why…



Eighty-Five Data Fields available for Artworks

The first part of the CMS equation is providing a structure where the information related to an artwork can be entered.

AOPA-Retrospective 1.0 data design is based on museum data standards and research into other artwork archiving software. Currently there are a remarkable 85 data fields for artworks grouped into ten categories. Artists can enter content for many or as few of these as they want, and can add more content over time. (next week I will give you an in-depth tour of each of these):

  1. General museological info
  2. Media documentation (images, video, audio)
  3. Exhibition history
  4. Related publications
  5. Sales and collections info
  6. Authenticity info
  7. Location info
  8. Installation and condition info
  9. Legacy info
  10. Ephemera

Screen capture of content tabs for Artwork Single data fields.


Three-Thousand Nine-Hundred and Fifty-five Lines of Code to show the Artwork

Valeriu and Don in a meeting to review Artwork Single coding.

Ok, we have the data for the artwork, now we need to get that into the Artwork page. The second part of the equation makes that happen: the programming of the Artwork Single template.

It turns out that AOPA’s senior WordPress programmer Valeriu Tihai wrote a lofty 3,356 lines of tight PHP code and 599 lines of CSS to produce Artwork Single!

Artwork Single template code snippet showing function for creating a slideshow.

Here’s how Valeriu explains it:

“Think of the Artwork single template like setting up a professional exhibition. Each artwork needs to be perfectly framed, labelled with its caption, and displayed in the right way under ideal lighting. Now imagine doing this for hundreds of artworks, each with its own specific details like size, title, exhibition history, publications, and layout. The code acts as a detailed instruction manual to make sure every artwork is presented flawlessly.

“Every line of code serves a purpose—some lines decide how to size the frame, others determine where the images should go, and some add finishing touches like captions or hover effects. It’s not just about placing images and information on the screen; it’s about creating an experience where every artwork shines.”

“What’s more, this exhibition needs to work across all devices, from large desktop screens to small smartphones. The code ensures that the layout adjusts automatically so that every artwork page looks perfect no matter how it’s viewed. It’s this attention to detail and adaptability that requires so many lines of carefully written code, but the result is a seamless and rewarding experience for both artists and viewers.”


The highs and lows of programming Artwork Single

Here’s some more insight into Artwork Single from my exchange with Valeriu:

“Working on the coding for Artwork Single was both challenging and incredibly satisfying. The goal was to create a robust yet lightweight codebase that could adapt to the diverse needs of artists without compromising performance. It was a delicate balance between ensuring the technical foundation was solid while keeping the flexibility needed to showcase a variety of artwork styles.”

“The hardest part was building a backend capable of efficiently managing diverse data structures for artworks, like I said, without sacrificing performance. Since the system also tailors content based on whether a user is authenticated or not, we faced the challenge of creating dynamic queries and displaying distinct sets of details seamlessly.”

“Maintaining consistency in function creation and display methods was another hurdle. Sticking to WordPress’s coding standards was essential to ensure the code remained clean, maintainable, and easy to expand. Balancing these demands while keeping everything efficient and artist-friendly required both precision and creativity.

“What made this particularly rewarding was the flexibility built into the system. The Artwork template was designed to handle various content scenarios without sacrificing performance or maintainability. Seeing it generate polished, user-ready pages for artists to showcase their work was deeply gratifying—it felt like a direct contribution to their creative process.”

Artwork Single template code snippet showing function for displaying authenticity inscriptions.


Until next week…

I hope this has given you an idea of what’s to come with the launch of Retrospective 1.0, and all the hard work that’s gone into it so far. I, for one, am so excited to see the platform come to life when it is lit up with lifetimes of artistic production. I feel its full potential will be understood once it’s out in the world, hosting the oeuvres of a myriad of creators.

Next week, I’ll be giving you a tour of our ten categories of Artwork data: why we chose them, what they do, and lots more.

Have feedback? Maybe a burning question about the upcoming launch? Get in touch.

If you’re as excited about the launch as I am, consider sharing our newsletter signup page. Your friends can sign up for this newsletter here.

Mya Fernandes-Giles, AOPA Dedicated-Curator Assistant

Master’s student in Art History at Concordia University, working on a project that relies heavily on alternative archives. Has a great appreciation for record-keeping and cultural preservation, especially amongst little-known artists and communities. Recipient of the Concordia Merit Scholarship, the Guido Molinari Prize in Studio Arts and the Sarah Leaney Award in Ceramics and Fibers.


Artist Online Presence and Archiving (AOPA), provides professional online archiving and web-development services to mid- to late-career contemporary visual artists. AOPA was founded in 2023. It grew out of the freelance work of Don Goodes, who was an art critic and curator in Canada for a decade before moving over to web development in the cultural sector. AOPA delivers its services via a growing team of freelance writers, curators and designers spread across Canada. Over the past 2 years, the core team has been developing a flexible and comprehensive online platform called AOPA-Retrospective, a key tool in delivering AOPA’s services. AOPA-Retrospective is designed to fulfill the needs of contemporary artists, for both archiving and the online presentation of their oeuvre in the spirit of the catalog-raisonné.

For questions or inquiries see our contact page. We would love to hear from you.

AOPA-Retrospective 1.0 Launch Newsletter (Vol. 1 No. 1)

15 November, 2024

Design Reveal

Click to see video tour of the Retrospective 1.0 Adobe Figma design file on YouTube.


Weeks to Launch: 10


Welcome to the first AOPA-Retrospective 1.0 Launch newsletter! I’m Mya Fernandes-Giles, AOPA Dedicated-Curator Assistant. I’m looking forward to keeping you up to date on features, bugs and breakthroughs over the next 10 weeks as we work towards launch.

Today I’ll give you a sneak peek into the impressive visual design work that’s gone into our “Signature” theme. I’ll give you some insights into the process. I’ll introduce you to AOPA graphic designer extraordinaire Alex Tench. We’re thrilled to get his perspective on the project and unveil the results of his work!

We hope you enjoy it. Any feedback is more than welcome. Get your friends to sign up here.

AOPA would like to extend special thanks to Karen Trask, a multidisciplinary artist based in Montreal and a current client of AOPA who has graciously allowed us to show you storyboards including images of her artwork.


Introducing AOPA-Retrospective 1.0 “Signature” Theme Graphic design

Mockup of the Artwork Single template on mobile and laptop showing the work of Karen Trask.

Graphic storyboard for the Artwork Single template showing the work of Karen Trask.

AOPA-Retrospective 1.0 is the product of a five-month intensive back-and-forth design process. The work was headed by accomplished Vancouver multi-disciplinary freelance designer Alex Tench, with input from Don Goodes (AOPA Director and UI specialist) and Valeriu Tihai (AOPA senior WordPress programmer).

AOPA’s “Signature” theme is designed to be used “straight out of the box”. It’s elegant, cohesive and strikingly quiet, never speaking over the artwork. It includes layouts for a dozen page templates (more on these in the future), which are currently being programmed (more on that in the future too).

The “Signature” theme is designed to accommodate a large spectrum of art practices. It allows for some personalization in the choice of fonts and colours. That said, we’re committed to fulfilling artists’ needs, adapting to what best represents their oeuvre. So Retrospective is programmed to be fully customizable. Alex is always available to add that personal touch.

Mockup of the Taxonomy Main template on mobile and laptop showing the work of Karen Trask.

Mockup of the Taxonomy Single template on mobile and laptop showing the work of Karen Trask.


Design is important but not king

Print catalogs showing the use of white space consulted in the research phase of the design process

AOPA believes that design is in service of the artist and their art, not the other way around. In most cases, visual design should be subtle, the interface intuitive to navigate, taking a backseat to the content it hosts. It should only deliver a bolder graphic treatment when it helps to showcase the artist’s work.

With this principal in mind, Alex and Don looked to proven conventions for showcasing contemporary art, when they started work on AOPA-Retrospective’s “Signature” theme. They looked to 50+ years of art-world print publications for their inspiration (see artistopa.com/art-catalog-design-vocabulary/). Analyzing the design conventions of piles of contemporary-art catalogs and artist monographs, they distilled out the graphic vocabulary that best prioritized the art and enhanced readers’ comprehension of the work.

The most important design principles they sought to translate from print to screen in the “Signature” theme include :

  • Considered use of white space and typography
  • Implementation of sophisticated grids when possible
  • Restrained Use of Colour
  • Predominance of Art Imagery
  • Limited Use of Graphic Elements

Mockup of the lower parts of the Artwork Main template on mobile and laptop.


And now a word from our designer

Screen capture of an online work session with Alex and Don.

I asked Alex about his experience working on the “Signature” theme. Here’s what he had to say:

“I was impressed with Don’s dedication and attention to detail with this project. In web design, the research phase is often overlooked but he was insistent on a thorough review of relevant design conventions. The benefits of this are hard to quantify but the insight gained from that work was immense, it provided a strong foundation for what ultimately became a minimal but deeply considered interface.”

Their dedication to research and aesthetic consideration is certainly felt in the final designs.

Alex speaks fondly of the project in anticipation of the upcoming 2025 launch.

“Retrospective 1.0 has a quiet beauty that’s intended to be subtle and adaptable, a hardworking site designed to live on its own or provide a framework for something more. I’m really proud of the work we’ve done.”

If you missed the video tour of Alex’s design files above, check it out here!

Mockup of the Exhibition Single template on mobile and laptop showing the work of Karen Trask.


Until next week…

With the design done, integration of the template pages is underway. In other words Alex’s graphic storyboards seen here are now being turned into fully functional web pages ready to receive any content you can throw at it!

I’ll be looking forward to sharing more on that next week, and introduce you to our programmer, Valeriu Tihai.

I don’t know about you, but I can’t wait to see more! Hope to see you there!

Get the word out. Your friends can sign up for this newsletter here.

Mya Fernandes-Giles, AOPA Dedicated-Curator Assistant

Master’s student in Art History at Concordia University, working on a project that relies heavily on alternative archives. Has a great appreciation for record-keeping and cultural preservation, especially amongst little-known artists and communities. Recipient of the Concordia Merit Scholarship, the Guido Molinari Prize in Studio Arts and the Sarah Leaney Award in Ceramics and Fibers.


Artist Online Presence and Archiving (AOPA), provides professional online archiving and web-development services to mid- to late-career contemporary visual artists. AOPA was founded in 2023. It grew out of the freelance work of Don Goodes, who was an art critic and curator in Canada for a decade before moving over to web development in the cultural sector. AOPA delivers its services via a growing team of freelance writers, curators and designers spread across Canada. Over the past 2 years, the core team has been developing a flexible and comprehensive online platform called AOPA-Retrospective, a key tool in delivering AOPA’s services. AOPA-Retrospective is designed to fulfill the needs of contemporary artists, for both archiving and the online presentation of their oeuvre in the spirit of the catalog-raisonné.

For questions or inquiries see our contact page. We would love to hear from you.

CONTACT US FOR A CONSULTATION OR JUST TO ASK QUESTIONS AND THROW AROUND IDEAS

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Client Feedback

I love your attention to detail, be it in the design, the images, editing text, improving on my writing. Your background in writing is an extra asset to your service. You were very professional in the whole process. You take the whole of the client's needs into consideration and that is what makes your service unique. You care, and it shows in the creation of a beautiful product. I felt you went beyond what was needed to make the site spectacular.

Mariela Borello, Montréal artist

I have so appreciated working with Don at AOPA to create my website. His knowledge of navigation on various screen sizes, his understanding of clients' needs, combined with his attention to detail and endless patience makes working with Don such a pleasure. My online presence has enabled my work to be professionally presented to gallerists and clients alike, which in turn has resulted in exhibition invitations and exposure in print, and has got my work out to a much larger audience . I trust Dons judgement, appreciate his professionalism and I have and do highly recommend collaborating with him on any project.

Jennifer Small, Montréal artist

I am very pleased with my site, its appearance and functionality. I was also happy that you showed me how to do some of the work myself so I can do the updating. You aren’t some young hotshot so I felt like I would be less likely to be judged for my ineptitude with all things computer-related. I am particularly pleased that people continue to be able to find it. I know that is something you put a lot of work into.

Sarah Stevenson, Montréal sculptor